Stand out from your competitors with stars in organic search results

Use structured data to help search engines understand the content of your site and enable special search result features for your pages.

Review snippets – formerly known as rich snippets, also known as “the stars” – may appear in search results as a summary of the combined ratings from reviewers.

Display the stars on your site too

Use shortcodes to display the number of ratings and the overall average.

Learn more

From the Google guide to search features:

There is no guarantee that your page will appear in Search results with the specified feature. This is because search features depend on many factors, including the search device type, location, and whether Google thinks the feature would provide the best search experience for the user.

Improve your search results using the Review Markup add-on

See demo 1 Adding review markup to a single testimonials page. More demos on the way.

Documentation How to configure the add-on and use the shortcodes.


  • Strong Testimonials 2.31
  • WordPress 4.4
  • PHP 5.3


Q: What flavor of markup?

The markup uses vocabulary in JSON-LD format as preferred by Google.

Q: Can I add review markup for multiple products or services?

Yes, by using categories. Each category will have its own specific markup and its own aggregate rating.

Q: Is there a way to validate the markup?

Yes. The plugin can send the markup to Google’s Structured Data Testing Tool where you can check for errors.

Q: How do I install this?

  1. Download the plugin from the link in your receipt email or your downloads page.
  2. Go to wp-admin Plugins Add New and click the Upload Plugin button.
  3. Upload, install and activate the plugin.
  4. Go to wp-admin Testimonials Settings Review Markup tab to configure it.

You will receive automatic update notices just like any other plugin.

Q: Can I install it in a development environment without counting toward my activation limit?

Yes. The URL must match one of these:

  • localhost
  • *.dev
  • .*local
  • dev.*
  • staging.*